What Happened?
Kirkland, WA-based VisibleBrands has Appointed Tim Belvin as Chief Technology Officer
Date of management change: January 15, 2011
Kirkland, WA-based VisibleBrands has Appointed Tim Belvin as Chief Technology Officer
VisibleBrands, Inc. provides direct-to-shopper digital advertising and data network solutions. It offers vRAIL, an integrated data management and audience targeting platform that connects advertisers and shoppers by delivery of content in physical retail. The company’s solutions deliver consumer promotion and advertising media at home and on the go/mobile. It serves advertisers, retailers, partners, data driven marketers, and shoppers. VisibleBrands, Inc. was incorporated in 2007 and is based in Kirkland, Washington
Tim Belvin served as Global Retail Enterprise Architect for Microsoft Business Solutions ($2B revenue) initiative. At Microsoft, Tim was responsible for driving innovation, software development and solutions within the retail software, mobile media and payments arena. In this capacity, Mr. Belvin directed all aspects of product design, development, and test for three major Microsoft product releases. Mr. Belvin also directed a major, international mobile device digital promotion offering with leading CPG's (to include loyalty, prepaid and other related mobile & payment services) which drove over 100 million users to Coke and Unilever off a mobile device in its first monthly debut. At Microsoft, Tim’s responsibilities included managing the overall Retail Industry Technical Strategy. In this capacity, he directed teams responsible for engaging the top 1400 global retail accounts including major enterprise Food, Drug and traditional retail organizations including Tesco, 7-11, Marks & Spencer, Blockbuster, Advanced Auto, The Limited, Federated, etc. Mr. Belvin was also charged with overseeing competitive evaluations of emerging identity and authentication technologies including RFID, NFC and related wireless communication protocols under consideration by Microsoft and their ecosystem of 850,000 software & hardware and mobile device partners and developers.
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