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At Williams Helde, we focus on the creation of real information. Content and messaging that`s actually relevant to people`s needs. Why? We believe people are smart. They hunger for personalization, and want a deeper emotional connection with your brand. We`re here to help you give the people what they want. Our philosophy is to give clients the answer that we feel is best for their business in the long-term — not the easy answer or a quick fix. We make it happen through a collaborative process founded on the belief that great ideas can be found everywhere. (Not just in the creative department.) Building authentic communications helps us create a climate of trust. It gives our clients the freedom to try things without being afraid to send the wrong message. And it builds a bond that will last for years to come.
With over 34 years of combined corporate experience, Market Track has the most comprehensive ad tracking and decision-support solutions available in the marketplace and creates the clear industry standard resource. Market Track`s mission is to increase the returns on a customer`s advertising investment by combining comprehensive information with innovative solutions and unsurpassed service. We monitor over 250 U.S. and Canadian markets for every channel of trade and provide retailers and manufacturers with superior tools to monitor promotional activity, enable dynamic decision-making and turn information into insight.
Mapp is a leading provider of insight-led customer experiences. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved. Mapp has global offices in six countries. More than 700 companies rely on Mapp, including Ella`s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, The Entertainer and Qantas.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
360 is not just our name, it`s our approach. We create multiple brand touch-points that surround your audience wherever they go, whatever media they consume, and whenever they have opportunities to interact with your brand. The 360 approach surrounds your target audience with a full sphere of media and other touch points online and off. We leverage and integrate earned media, social media and owned channels, starting with a clear call to action for consumers.