| Name | Title | Contact Details |
|---|---|---|
Angelique Kegelaar |
Director of Technology Services and Platforms | Profile |
We help B2B SaaS companies dominate categories and take advantage of major growth opportunities with a combination of strategy, research, and execution.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world`s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI`s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency`s focus on being "The Planet`s Most Interesting Agency." WI is headquartered in Chicago and Los Angeles, with additional offices in New York, and Miami.
Vibrant is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising.
We are a UK-headquartered multinational that operates in 18 countries across five continents. We have built an unrivalled global ecosystem of strategic partners to help us support our customer base of more than 300,000 organisations. Our regional operating model means we have extensive on-the-ground knowledge. We base our management, sales and customer service teams in local communities to understand local needs. Using our global insights, we continually optimise our products to better support businesses worldwide.