| Name | Title | Contact Details |
|---|---|---|
Angelique Kegelaar |
Director of Technology Services and Platforms | Profile |
Sabio is a CTV platform that is powered by App Science®, providing leading brands with the perfect balance between media, data, and technology. Our unique approach to combining mobile data, device location, and consumer behaviors provides brands with more effective targeting and greater prediction accuracy for their mobile and connected TV ad campaigns. Our team of highly experienced marketers, engineers, and data scientists are passionately innovative in everything they do, from developing our proprietary audience platform and ad server to creating and delivering stunning ads on connected TVs and mobile devices. Sabio was founded in 2014 by veterans in the mobile and TV industries and is headquartered in Los Angeles.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are advisors to some of the world’s iconic brands, associations, and individuals. Personalized strategies, tailored campaigns.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.
We are Wunderman: Creatively Driven. Data Inspired. We are a global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).