CTOs on the Move

The Lacek Group

www.lacek.com

 
The Lacek Group uses customer data to design, build and maintain loyalty and CRM programs for industry-leading clients like Carnival Cruise Lines, DuPont, Enterprise Rent-A-Car, Ford, Marriott, McDonald`s, National Car Rental, Starwood Hotels and Resorts, Verizon, and more. We also develop award-winning advertising and digital marketing campaigns for clients in the B2B and agricultural spaces, including DuPont USA, DuPont Pioneer Seed, DuPont Crop Protection and Chemours. We like to say we operate at the intersection of brands, data and creativity. And as a specialty agency of Ogilvy & Mather, we partner with the world`s most respected agency network to put ...
  • Number of Employees: 100-250
  • Annual Revenue: $10-50 Million
  • www.lacek.com
  • 900 2nd Avenue South Suite 1800
    Minneapolis, MN USA 55402
  • Phone: 612.359.3700

Executives

Name Title Contact Details
Angelique Kegelaar
Director of Technology Services and Platforms Profile

Similar Companies

Alchemy3

Alchemy3 is an integrated marketing communications agency servicing the North American Lottery industry. Our clients are the 44 US lottery agencies and the 5 Provincial lotteries in Canada

Edelman Smithfield

Edelman Smithfield is a financial communications boutique that specializes in the financial markets and strategic situations.

Performance Art

Performance Art is a multinational specialist agency that brings together the powers of data, technology and creativity to build brands – and unlock transformational customer experiences at scale. We exist to help brands around the world make the highest performing work, in the most creative way.

The Mobile Majority

Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.

VerticalResponse

VerticalResponse is one of the leading companies in the Business Services sector.