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SavvyCard, a technology startup based in St. Petersburg, Florida, helps organizations leverage their existing brand reach and distribution and turn relationships into transactions through mobile devices. As mobile devices become the dominant method for customers to interact with businesses over the web, a mobile strategy is essential for driving sales, marketing and customer support. SavvyCard offers a cost-effective way for businesses of any size to compete in the new mobile economy.
We innovate at the intersection of programmatic technologies and vertical search media, bringing unparalleled transparency and efficiency to both buyers and sellers. Our demand side platform empowers advertisers to engage high-intent consumers programmatically to increase campaign ROI. Through our supply side platform, publishers gain complete control over how they manage their inventory and demand sources to maximize overall yield. Our marketing technology platforms power over 25 million high-value transactions annually, representing more than $200 million in media spend across insurance, travel, personal finance, education, and home services verticals.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices.
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America.