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Tracxn, an analytics firm co-founded by Sequoia and Accel alumni to track data from startups, has raised a $3.5 million series A round from all over.
Founded in 1998 and headquartered in Chicago, IL, eshots` event marketing data capture and insights offerings allow its clients to better target attendees so they turn into customers. We combine a team of experiential marketing strategists with a suite of proprietary data capture apps and measurement platforms to deliver actionable intelligence. Using these data sources, clients are able to improve their event experience, better target consumers, and demonstrate the impact of an event on their organization. We are proud to have some of the most respected enterprise brands as clients, including American Family Insurance, Ford Motor Company, Mercedes-Benz, Nissan, and the U.S. Air Force, to name a few. In 2019, eshots helped its clients capture 2 million consumer leads from over 25,000 event days.
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Our social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove social ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.
The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management and analysis of channel marketing programs within the consumer and B2B marketplaces. We work with leading brands and manufacturers to design and manage world-class Co-op Advertising and MDF Programs, Consumer Rebate and Channel Spiff Programs. We benchmark our client programs and install professional solutions which ensure ongoing program performance and results.