What Happened?
Mountain View, CA-based Soasta has Appointed Tal Broda as Chief Technology Officer
About the Company
In today`s online world, performance is the one thing that has the greatest impact on your revenue, your reputation and your relationships. Optimal performance is not one person`s job, but the result of an integrated, strategic approach. At Soasta, we have solved the most complex problems that affect digital business performance – across all platforms and all devices. We`re Soasta, and we`re the performance experts.
About the Person
Tal Broda, CTO for SOASTA, brings more than 15 years of development and engineering leadership experience, with exceptional expertise in defining technology strategy and developing software architecture. At SOASTA, Tal drives product development including platform architecture, detailed design, performance and quality. Before working at SOASTA, Tal was the Director of Development for Oracle’s Business Activity Monitoring (Oracle BAM) engineering team. In this role was responsible for the architecture and development schedule of the BAM product line, determining the go-to-market strategy, and evangelizing it to customers. His efforts increased the customer base by twelve-fold in one year. He also drove the acquisition of Sunopsis, Oracle’s next generation ETL tool and delivered its integration to the BAM product line in one month’s time. Prior to Oracle, Tal served in a number of management roles for Istante Software, moving from Lead Engineer to Server Architect to Chief Architect in his first year. He was ultimately responsible for the entire product architecture and drove the acquisition of Istante by PeopleSoft (Oracle) from the technical evaluation perspective. Tal has also held senior engineering positions at NewChannel and Elemental Software in Tel-Aviv, Israel. Tal has 8 patents granted and 8 patents pending in the area of real-time business intelligence, cloud computing, performance testing, mobile testing and analytics. Tal holds a BA in computer science from the Academic College of Tel-Aviv-Yaffo in Tel-Aviv, an MBA from the University of California at Berkeley and an MBA from Columbia Business School in New York City, with honors.
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