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Salsify power the creation and exchange of rich product content for 4+ million products, transforming product content management into a driver of revenue and brand value
Dynata is one of the world`s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
AnswerLab delivers the insights and advice that shape exceptional digital experiences. From our initial discussions to the final presentation, we are your strategic partner every step of the way. We have expertise and experience in methodologies that support every stage of the product development life-cycle – from qualitative to quantitative, from in-home visits to remote usability studies. We use this toolkit to custom design a solution for you. Our recommendations are clear, actionable and generate results.