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Meredith Xcelerated Marketing (MXM) is a leading content-powered, customer engagement agency that provides fully integrated marketing for some of the world`s top brands, including Kraft, Lowe`s, Chrysler, NBC Universal, and Bank of America. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media and database analytics have significantly broadened the agency`s capabilities, and in October 2011, MXM expanded globally through a strategic investment in London-based Iris Worldwide. As a result of its rapid growth, MXM has recently been cited by Forrester as one of the pre-eminent customer engagement agencies and by Gartner as a top digital agency.
EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.
Placemedia is a programmatic television advertising exchange. In partnership with numerous MVPDs and programmers, placemedia improves monetization of unsold or undersold ad inventory. Through ad inventory aggregation and set top box data, we deliver better targeting, thereby enhancing the value of ad inventory for our media partners. Placemedia`s sales and business operations are based in New York City with our Technology Group located in Salt Lake City.
Fuisz gives users the power to engage directly with the products, people, and scenes in video. Viewers can discover more information, shop, and share by hoveri
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group`s solutions are trusted by more than 90 of the United States` top 100 advertisers, 4,000 publishers globally, and the world`s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).