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Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis...
Starline is a Top 40 supplier in the Promotional Products Industry specializing in quality, high-end gifts. We are the home of the patented and award winning TruColor™ digital decoration technique. With locations in Grand Island, NY and Vaughan, Ontario, Starline remains committed to seamlessly servicing the needs of its North American distributor base.
WebToMed develops responsive medical websites and medical marketing solutions designed specifically to meet the unique demands and goals of the healthcare industry.
Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.