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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities. Playwire Media`s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company`s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company`s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe.
Dynamic Signal is a social marketing company based in San Bruno, California. Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010. Fradin is the CEO of Dynamic Signal.
North 6th Agency (N6A) is an award-winning brand communications agency based in the heart of New York City`s SoHo neighborhood. N6A has been awarded several prestigious industry recognitions, including being ranked as the fastest-growing agency by O`Dwyer`s, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the best agencies by multiple outlets. Since launching in 2010, N6A has grown its customer base to include more than 48 leading and emerging companies.
Sentient is a digital first, metrics-driven marketing agency that is driven by results. Our full suite of services includes strategy, creative, tech development and media management all focused on interactivating our client`s brands. The breadth and depth of our experience includes industries such as life sciences, financial services, B2B services, retail, and consumer packaged goods. From insights to ideas to impact, our process infuses astute strategic thinking with award-winning creative to deliver results that are measured and meaningful. So whether we’re launching new products, creating brand identities, or maximizing digital channels, we’re tenacious about solving any marketing challenge.