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MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.
Join us on our mission to eliminate dull flavors from the kitchen. Experiment with flavor using our 300+ fresh ingredients and bold spices.
Strong Roots is a company that provides a range of vegan, plant-based frozen food products that are convenient and healthy for home cooking.
The founder of the non-dairy segment of the frozen-food industry, Rich Products Corporation is a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. Since 1945, Rich’s has been committed to developing food solutions that raise the bar on quality, convenience and efficiency for its customers. Rich’s posts annual sales exceeding $3.5 billion and employs more than 9,200 people worldwide spanning six continents. Rich’s began reaching outside the United States in the 1980s and today produces more than 4,000 products sold across 112 countries. The company’s strong international presence is characterized by a variety of innovative products that satisfy unique local tastes and are specifically customized for each region. Rich’s is the world leader in nondairy toppings, icings and other emulsions. Other key product categories include cakes and desserts; pizza; bakery products; breads and rolls; shrimp and seafood; appetizers and snacks; Bar-B-Q; meatballs and pasta; gluten-free and all-natural items; cooking creams; and soaks and syrups.