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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
"Cox Target Media is North America’s leading digital and direct marketing company. Comprised of Valpak®, the owners and operators of The Blue Envelope® that delivers savings to more than 40 million households every month, and Savings.com, a leading online coupon and deal community and mobile app, CTM provides an impactful, integrated solution for advertisers to connect with desired audiences across print, online and mobile media. Cox Target Media is a subsidiary of Cox Media Group, which is owned by Cox Enterprises, Inc. Cox Media Group is an integrated broadcasting publishing and digital media company with operations including 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers, more than a dozen non-daily publications and more than 100 digital services."
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.
iMediaSalesTeam is a collaboration of senior online ad sales professionals with an average of 10 years selling online media. We work as the `sales team` for top brand web properties. As the ad sales team we work seamlessly with the ad ops teams to provide solid branding and performance solutions for advertisers and media buyers. Not a network, but rather the largest direct source to reach a boomer audience (age 45+).