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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Day One is a creative communications agency with the ambition of stopping the world in its scroll with stories that earn a place in culture. Our Shape, Share, Fuel approach to storytelling is founded on the belief that no one shares “content,” they share stories.
Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message across devices, channels and platforms. We`re backed by leading mobile, enterprise data and SaaS investors, headquartered in London, with offices in New York & San Francisco.
UpRoar Partners is a top sales outsourcing & strategy company that boosts the sales performance of B2B service companies. Schedule a strategy call today!
FuelFX is a Houston, Texas based media, software, development and design firm. We provide cutting-edge strategic, imaginative communication, training and operational solutions to the otherwise complicated oil & gas, high-tech, and medical fields.