What Happened?
San Antonio, TX-based Harte Hanks Appointed Shirish Lal as Chief Technology Officer
About the Company
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
About the Person
Shirish Lal has held leadership roles in strategy, marketing, engineering, finance, and sales in the telecommunications, technology, and consulting sectors. Prior to CenturyLink, Mr. Lal held senior leadership roles at Level 3 Communications, Ionex Telecom, Broadwing, and American Management Systems. Mr. Lal received his B.S. in electrical engineering from M.I.T. and an M.B.A. from Harvard University.
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