What Happened?
Los Angeles, CA-based Zefr Promoted Ryan Barker as Chief Technology Officer
Date of management change: November 09, 2022
Los Angeles, CA-based Zefr Promoted Ryan Barker as Chief Technology Officer
Zefr`s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented Cognition AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. Zefr has also made investments in technology solutions for misinformation avoidance with their July acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr`s Cognition AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.
Ryan Barker is Chief Technology Officer at Zefr. Previously, Ryan held various senior IT leadership roles in the industry.
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Other IT executives who recently changed jobs as well: Levesque Julie, Wilson Larry, Herberger Jon, Verhoeven Mark, Paleja Ameesh, Abhinav Rau, Brown Noah, Dewan Hasanat, King Anthony, Halder Naseem, West Taber
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