What Happened?
Binghamton, NY-based Modern Marketing Concepts has Promoted Robert McCracken as Chief Technology Officer
About the Company
Modern Marketing Concepts, Inc. is a 27-year global leader in the business-to-business services industry. The company continues to offer innovative solutions for its growing list of clients in multiple industries including building and healthcare. MMC Inc. has a stellar reputation for listening to client needs and understanding what it takes to help businesses grow stronger in the digital age.
About the Person
Rob joined MMC in 2012 to maintain our leading edge in digital technology. Rob’s extensive career includes stints with Johnson & Johnson in both R&D (multiple patents) and marketing; at American Express as director of marketing for the Quattro Card; and myriad years pioneering advanced database marketing technologies for the agricultural and healthcare markets for Marketing Technology Inc. Rob also owned his own technology consultant firm, where he was the principal architect of the transactional database system designed to support database marketing initiatives for clients such as Eli Lily, Novartis, AstraZeneca, McNeil Consumer, Mercedes Benz and Transcontinental Direct. Prior to joining MMC, Rob was CTO of MTI Information Technology, where he designed the DCS Marketing Platform that today supports pharmaceutical clients such as Pfizer, Johnson & Johnson, Novartis, and GSK. Rob received a B.S. in Bio-Engineering from the University of Vermont, and a M.S. in technology management from the Massachusetts Institute of Technology. He currently resides in Burlington, VT, where he enjoys snowboarding, fishing and boating.
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