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We partner with brands at the intersection of the digital and physical worlds where consumers desire meaningful experiences and convert their mental and physical currencies.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
AutoTrader Group is America’s largest digital marketplace providing marketing and software solutions to consumers and dealers throughout the U.S. Our mission is to dramatically improve the way people buy and sell new and used cars. Our Digital and Software Solutions businesses who have transformed the retail automotive industry, by reducing friction between dealers and consumers and providing them each with tools to transact with ease, confidence and efficiency.
BrightPoint Creative is a company that specializes in branded apparel and promotional products. They create branded merchandise experiences that build emotional connections to your brand.
Marketing CoPilot helps business owners find customers and keep customers using the power of digital marketing. Our goal is to turn a company`s website into its most powerful sales tool using content marketing. In an era of changed buyer behaviour a company`s digital dialogue is the start of the sales process. We have a proven methodology for mapping the buyer process to create content that delivers qualified leads to the sales team.