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Based in Portland, Oregon, Atomic Direct is an industry-leading television advertising agency. We specialize in creating demand for innovative products at mass and specialty retail. And, we do it while building brand. Atomic offers all services needed for these campaigns including creative, production, media, research, strategy and other campaign services.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
Poker Central® is the world`s only 24/7 Poker™ TV network. Poker Central`s® non-stop coverage of everything poker captivates viewers with thrilling victories, heartbreaking defeats and fortunes made. Located in Las Vegas, Nevada, Poker Central® offers unique all‑day, everyday access to exclusive poker tournaments, celebrity players, tips and tricks from the pros, player profiles and stunning destinations from around the globe. Poker Central® is committed to delighting audiences and advancing the sport of poker worldwide.
We build longstanding relationships, deliver exceptional results and have fun along the way. Our people are not only our greatest asset... they`re family. Our clients love our spirit of collaboration, how we anticipate their needs and help evolve their brands in smart, creative ways. Our ability to leverage assets across a variety of channels, platforms and geographies has attracted highly-regarded brands like 3M, BASF, Carlson, Aimia, Ecolab, and Blue Cross.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.