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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Dynamic Yield helps marketers increase revenue by personalizing each customer interaction across web, mobile apps and email.
PointRoll Since 2001, PointRoll, a Gannett Company has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
BuyWithMe.com is the premier group buying website that connects shoppers with the best deals and offers from leading local merchants.
ADG is a marketing and advertising agency in the Baltimore-DC area, offering branding, interactive, social media, elearning and gaming solutions.