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Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. At Arnold we believe in creativity as a competitive business advantage. We capture this in our brand promise, “Great Work Works.” It`s our commitment to each and every client that a better idea will move their business and brand forward. We are a company of creative problem solvers. Our culture is marked by optimism, curiosity and a focus on results as we work tirelessly to help our clients succeed through a combination of strategic rigor and creative magic. Proof of our performance lines the walls of our halls. Big, gold, museum-quality frames display the business results our work has helped clients achieve. This, too, is our art. Arnold has 10 offices in nine countries, including Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. The agency is owned by Havas, one of the world`s largest global advertising, digital and communications groups.
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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
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