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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.
TruSignal`s unique solutions enable you to more accurately and efficiently digitally reach your best consumers at scale and many that you are not reaching today. We leverage all the best practices of direct marketing – data, predictive analytics, testing, optimization and performance measurement – and adapt them for digital. Our integrated platform combines our offline big data, unique predictive engine, people-based scoring and cross-channel onboarding that can anonymously message your customers across multiple channels.
ACCENT Marketing Services is the performance marketing company for brands that are passionate about keeping and growing customers. Our data-driven approach combines the right tools, strategies and resources to help brands get the most out of their customer relationships. And our Continuous Engagement Improvement℠ process is proven to transform customer service touch points into powerful relationship and brand-building tools. Since 1993, ACCENT has helped world-renowned brands acquire, support, retain and grow customers at every lifecycle stage. Today, we provide expert guidance to help our clients engage with their customers in the digital, social, interactive and real-time world. By consistently delivering personalized and engaging customer experiences, we have turned clients like BJ’s Wholesale Club into a Forrester Top 10 Customer Experience firm and helped a Fortune 100 telecommunications client move from worst to first in customer service. Whether consumers are on the phone, online or in the social cloud, ACCENT ensures our clients are part of the conversation. Because every time a customer interacts with your brand, it’s an opportunity.
Sure you`d love new business, but there is no time to chase after it and manage the customers you already have. That`s where I come in! Allow me to bring over 20 years of experience in marketing and branding expertise to work for your business. I`m not just a planner, but I`m a doer which will allow you to stay focused on what you`re good at. No Marketing Department? No problem!