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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Investing in the Future of Brand Management
It all started with Telenav, our parent company and a pioneer of mobile location services. They believed location would be the primary driver for how consumers interact with mobile. They were right. Over the past 14 years, we have powered location services for some of the largest players in mobile. In 2010, Thinknear was created to bring the power of location to mobile advertising. We believed location would fundamentally change the way brands and consumers engage on mobile devices. We were right. We specialize in serving brick-and-mortar brands and brands that want to leverage location more intelligently. We are a smart, focused team, committed to delivering the best service and unique products built on our many years of location experience. We deliver solutions that you can’t get from any other ad network. We love our partners and we love building new location technologies that create long-term relationships. We’re scrappy, we work quickly; and, we pride ourselves on being great partners. Give us a call. We’d love to show you what we can do!
At MediScripts, we provide simple, easy to use clinical management solutions, supported by great service.
Bluecore is a marketing technology company that`s reimagining the way retailers communicate with shoppers. Working with the world`s fastest-growing retail brands, Bluecore intelligently connects casual shoppers to the products that transform them into lifetime customers. Through the recent launch of Bluecore Communicate™ and Bluecore Site™, retailers are now able to personalize 100% of consumer communications delivered by email and throughout the ecommerce shopping experience. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing retailers to manage their full email programs and all on-site communications through a single interface that optimizes for content, offer, and timing. The company has also pioneered the industry`s first shared success pricing model. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.