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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Thoroughbred Diesel opened in 2001 as a one bay shop in Winchester, KY. We operated our shop on three simple ideas; impeccable customer service, lowest possible prices, and fast delivery. We specialized in diesel performance and diesel stock replacement installs. Through our years as strictly a service and performance garage we realized that people all over the country need a place they could trust to call and get free honest advice about their diesel vehicles. It was shortly after that we launched our website and began our "Call For Free Advice" slogan. At Thoroughbred Diesel we know more than just the part numbers, we know the parts. We are still a real shop located in Winchester Kentucky that specialize in diesel performance and diesel repair and, we still offer free advice.