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Throughout our rich history, we`ve taken pride in our ongoing legacy of and commitment to constant evolution. It`s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
Since our founding in 2001, our goals have been simple: playing the game of business, building a world class team, giving back to our community and delivering value for our customers. Today, we continue to play the game guided by our mission of creating meaningful engagement between consumers and brands.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
DWA is the world's largest and most respected media planning and buying agency working exclusively with technology companies. Over the last 15 years, we have developed strategic media campaigns for the best-known B2B and B2C tech companies in all markets. A media agnostic agency, DWA operates from eight offices around the world covering North America, EMEA and Asia Pacific. As a media agency, we live and breathe technology. We know the business of technology, enterprise and consumer, inside out, and we know how to communicate with a receptive audience. DWA media teams don’t need a primer on what you do or what your pain points are; they simply need to know what you want to achieve with your marketing budget. DWA is at the pinnacle of digital media and technology marketing, consistently achieving outstanding results for its clients.