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Products need to stand out to be successful, and creating standout work is what FMGs marketing, licensing, design, R&D, and content development teams do best.
In today`s world fraught with social media noise, automated marketing, and technological overload we know that effective marketing campaigns must cut through the spammy chatter to build authentic relationships in a human-to-human way. Whether building those relationships takes the form of inbound marketing, community building on social media, one-to-one outreach, or any number of customized approaches, we help you reach your important audiences, deepen your relationship with each member, and inspire individuals to do business with you.
Empower delivers the first AI-Based Digital Marketing Assistant for marketing to become: Simple, Efficient and Affordable.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Calise Partners has developed a verifiable Single Source of Truth with AdScience®. This proprietary data management platform was developed with one goal in mind – to measurably improve quality leads and drive customer growth for our clients. Simply put, we connect the dots between complex data, custom insights and multi-channel media.