| Name | Title | Contact Details |
|---|---|---|
Joseph Baldini |
Chief Technology Officer | Profile |
At AdRoll, it`s our mission to help every business, big or small, turn their customer data into profitable marketing programs. In 2007, three friends—an entrepreneur, a technical prodigy, and a surfing ad tech wizard—saw an opportunity in online advertising: What if the retargeting technology only available to massive companies with equally massive budgets were accessible for companies of all sizes? What if you could make cutting-edge display products both simple and affordable? What if you gave that platform a great UX, transparent reporting, and extensive control over campaigns? They jumped in with both feet and haven`t looked back since.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Grapeshot is a global privately-owned technology company that deploys machine learning to unlock the value from data. Grapeshot`s Live Context Marketing Engine provides marketers with real-time, actionable insights to instantly identify and engage target consumers in the moment by dynamically discovering and categorizing new audiences, trends and patterns across billions of digital sources in more than 30 languages.
Centerfield drives more than two million sales each year for residential services, business services and telecommunications brands such as AT&T, Charter Spectrum and Frontier Communications. Our technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase the right product or service, including internet connections, TV plans, phone, and security, for their home and business.
Vibenomics is a location-based audio out-of-home advertising and experience company that powers audio in-store for retailers, giving brands the ability to talk to shoppers directly at the point of purchase.