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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
BCEX is an award winning experiential marketing company in New York City. We are experts in the creative development and delivery of integrated solutions for our clients. Our focus is on programs that compliment our clients` overall marketing objectives and achieve our clients` brands and marketing objectives.
New Life Academy of Woodbury, MN was established in 1977. NLA is the largest private Christian school serving east metro families. A Preschool-Grade 12 Christian school serves more than 400 families and 790+ students throughout the east metro. New Life Academy is a school that places high value on integration of faith and learning. Children are taught core subjects while developing the strong character, leadership skills, and faith to succeed and influence their generation.
EventPro Strategies is known for its leadership role in the event staffing industry and for its willingness to act as a pioneer, having achieved many industry “firsts”
Adthena is the market leader in Competitive Intelligence for Search. It serves hundreds of the world`s largest advertisers through its patented “Whole Market View” technology.