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Sortable`s ad technology works intelligently behind the scenes using machine learning to optimize your ad impressions via header bidding. We analyze millions of impressions daily and make real-time, highly granular decisions on everything from time-outs, to price floors, to loss reduction, to which networks should fill your ad space, so you can focus on creating great content for your audience.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
DDB New York is a full-service advertising agency offering best-in-class marketing solutions to clients across the intersection of creativity, data and technology. As the original boutique agency, we bring you the spirit of innovation with the muscle of the network and believe in the unreasonable power of creativity to produce results. We have built our success on this, and the belief that strong and insightful strategic thinking is what leads to big ideas that not only influence behavior, but that drive culture and transform brands.
We fuse a deep expertise in marketing communications with business consulting and technology solutions to help brands thrive in a digital economy.
Independent and international from birth, our Group is united by entrepreneurial spirit and a belief in the power of communications and creativity to achieve extraordinary things - to change the world. Today, we are the world`s biggest independent communications Group. A creative company, that connects specialist expertise, fuels growth through data and technology to deliver Meaningful Change for our clients. We span 23 countries, with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia.