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Kinetic is a social data and marketing technology company. Founded in October 2011 and in hyper-growth mode, Kinetic`s core mission is to make sense of the world`s social signal. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. The company is a charter partner in the Facebook API Key, Facebook Preferred Marketing Developer, and Twitter Marketing Platform Partner programs.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Convirza is the first enterprise call tracking and call optimization platform. To address the growing demand for intelligence from phone interactions we combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates and customer experience while increasing revenue. The company serves leading national and international brands in automotive, healthcare, hospitality, home and financial services. Designed for businesses of all sizes, media/publishing agencies, call centers, and more, it is a call recording solution that helps track and analyze calls to understand caller intent and behavior.