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Boulder Brands is one of the largest natural consumer packaged food companies in the United States with annual revenues of more than $460 million. We are multiple brands bound together by the desire to be more than just another food company: Our goal is to be the most innovative and trusted health and wellness company in the world. Our vision is to change the way the world eats, one product and one solution at a time. Our focus is to build brands targeted at highly motivated consumer health needs, fueling growth through new channels, products and acquisitions.
In 1933, brothers Jack and Bill Hume set up a modest dehydration processing plant in Vacaville, California, using a technology that was later applied to potatoes. This was the beginning of Basic American Foods. In the mid 1950s, Basic American Foods established a potato processing plant in Blackfoot, Idaho, where the first instant potato product that could be rehydrated with boiling water was developed. This led to a series of innovative potato products for the foodservice industry that includes the brands Potato Pearls®, Golden Grill®, Classic Casserole® and Savory Series™. As the company grew, additional plants were built in Idaho and Washington. In response to a customer need for laborsaving quick-prep beans, Basic American Foods introduced Santiago® Refried Beans in 1986. The technology that created this authentic-tasting bean product is now being applied to Santiago® Black Beans and Santiago® Quick-Start® Chili. Today, Basic American Foods is led by Jack`s sons, George and Jerry. With nearly 40 patents to its credit, Basic American Foods is an acknowledged leader in research and development, earning universal respect for innovation, quality and customer service. The company continues to grow, staying focused on its customers and looks to the future with confidence. Today, Basic American Foods is a leading supplier of shelf-stable products to the foodservice market. Our portfolio, built on delivering quick, easy prep and consumer preferred taste.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. Just Born carries on the proud tradition of manufacturing Goldenberg`s® Peanut Chews® at its Philadelphia, PA facility. All Just Born candies are made in the USA. Just Born, Inc., operates retail stores known as PEEPS & COMPANY® in National Harbor, Maryland, the Mall of America in Bloomington, Minnesota, and in its hometown of Bethlehem, PA. In addition to great tasting candy, PEEPS & COMPANY® offers an array of high-quality branded items such as apparel, gear, china and toys within a fun, sensory-filled experience.
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.
Driven by the legacy of our innovative founder, W.K. Kellogg, the Kellogg Company is the world`s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production. Every day, our well-loved brands, delight families in more than 180 countries. With annual sales of more than $14 billion, our brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg`s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more.