| Name | Title | Contact Details |
|---|---|---|
Neil Nand |
Director of Creative Technology | Profile |
Brian Riedlinger |
Head of Technology | Profile |
Peter Dentico |
Chief Information Security Officer | Profile |
Peter Dentico |
Chief Information Security Officer - CISO | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Barr Group helps companies improve the safety and security of the electronics and software embedded in their products. The company's engineers include internationally-known experts in the design of safe and secure computers who provide independent training and consulting services to companies in many industries. From pacemakers to cars, Barr Group helps make the computers inside everything safer and more secure.
xiQ combines neuroscience, psychology, and AI to understand the buyers’ mindset. xiQ individualizes sales and marketing for every buyer
Beeswax offers the advertising industry`s first Bidder-as-a-Service. We are a New York-based start-up building the next generation of real-time bidding software.
As a leading Google Marketing and Cloud partner, Adswerve is a team of media and analytics veterans who believe smart marketing is built on data discovery. Formerly two separate entities, Adswerve acquired Analytics Pros in August of 2018 and is now able to provide unparalleled expertise across the entire Google Marketing and Cloud Platforms. With offices in Denver, Seattle and New York, Adswerve helps thousands of digital marketers, data analysts and agencies make stronger connections with their customers through successful data-driven strategies.