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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Omnicom Group is the leading global marketing communications company providing the best talent, creativity and digital innovation in the world of integrated marketing services for more than 200 brands - including some of the world`s most iconic, innovative and successful. Omnicom Group (NYSE: OMC) is a strategic holding company that has the industry`s most diverse portfolio of more than1,000 companies serving over 5,000 clients in more than 100 countries. Omnicom and its agencies have a corporate culture distinguished by a long-standing belief in the power of learning and training. The company offers the industry`s richest opportunities for individual growth, with offerings that include Omnicom University, Catalyst at DDB, BBDO University, Tiger Academy at TBWA, Ketchum University, OMD Foundations, and more - all contributing to enhancing employees` professional breadth and our success in retaining top talent. Year after year, Omnicom brands win the lion`s share of industry awards, testament to an intensely creative, vibrantly entrepreneurial and deeply collaborative corporate culture designed to ensure worldwide, world-class marketing and communications services – and profitability – for every client and investor.
We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.
Budco is a marketing services company that was established in 1982, working with Blue Chip companies as an outsourcing provider and help them design and execute strategies to build and enhance relationships with their key business and consumer audiences.