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The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.
After 20 years of hands on marketing experience as consultants, we knew that we could create a culture that is unique. At the center of our culture is the well-being of our consultants. We know that when our consultants are happy, it immediately transfers to our client engagements which in turn leads to our success. We are a collection of seasoned marketing consultants that are passionate about building mutually beneficial relationships with our clients and other consultants we work closely with. Our team approach has grown organically and is a staple of how we conduct business. We are trusted advisors to both our clients and to each other. Leveraging the ingenuity that our consultants bring to us is our “secret sauce”. “You never know where you will find your next beneficial relationship. I think that people invest time and energy into people they perceive can directly help them. Many networking forums focus on how to “get something” from the contact. I find that not only does it feel unsavory, it rarely works. The Golden Rule always works. I love results driven behavior, and remind myself of this rule often. When I am truly curious about individuals, about their lives, their work and personal motivations it connects me to them in a more meaningful way. Often those individual connections don`t appear to have any relevance to the work I am doing. However, consistently those people connect with me because they need something or even more astonishing they want to help me in some way.
At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. AKQA is currently home to more than 2,000 employees in 16 offices around the world. Clients include Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce and Verizon.
With more than 35,000 associates generating over $65B in annual sales throughout our 70 offices, Advantage Sales and Marketing is the premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM`s customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.
EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.