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Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Adcade makes digital ads work: for the brand, agency, publisher, ad industry and consumer. Adcade's multi-screen display advertising platform is built on next generation HTML5 technology and features AdScript, the first coding language built exclusively for digital advertising. Adcade empowers users to easily build a single rich, response-inducing and highly measurable ad experience that cascades seamlessly across all devices, browsers, placements, sizes and more. Adcade eliminates the barriers and inefficiency created by Flash-based digital ads, outputting standard and interactive ads that are intelligently responsive to every characteristic of the device, placement, and ad itself. The result is ease, reach and scale for improved Return on Investment and Return on Effort.
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions that drive change and growth for the world`s leading brands and organizations through "pragmatic disruption." W2O Group serves clients through a network of firms – WCG, Twist and W2O Ventures – via offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
SpendSmart Networks through its SMS Masterminds division provides proprietary loyalty systems and a suite of digital engagement and marketing services that help local merchants build relationships with consumers and drive revenues. These services are implemented and supported by a vast network of certified digital marketing specialists, aka "Certified Masterminds," who drive revenue and consumer relationships for merchants via loyalty programs, mobile marketing, mobile commerce. Consumers` dollars go further when they spend it with merchants in the SpendSmart network of merchants, as they receive exclusive deals, earn rewards and ultimately build a connection with their favorite merchants.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate`s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon`s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.