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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
ForeSee pioneered customer experience intelligence in 2001 and has become a recognized leader in Voice of Customer (VOC) solutions. The award-winning ForeSee CX Suite helps more than 2,000 companies worldwide — in retail, government, financial services, utilities, healthcare, and other industries — transform their VOC programs into a strategic business discipline that delivers economic impact. Only ForeSee offers a rigorous approach to customer experience measurement, access to an unmatched 200 million benchmarked experiences, and actionable insights from a team of 200 expert analysts that give certainty to CX improvements. ForeSee is headquartered in Ann Arbor, MI and has offices in New York; Washington, DC; St. Louis; Cleveland; San Francisco; Vancouver; and London.
Terminus is the original name for the city of Atlanta. We honor our name every day by working hard to make sure Terminus is the best place to work and the fastest growing company in the city. Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale.
Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
JUICE Mobile is an award-winning mobile advertising and technology firm solely dedicated to growing and monetizing the mobile advertising market. JUICE Mobile is a privately held company that was founded in 2010 in response to the rapid growth and adoption of mobile devices. While other firms simply "add" mobile to their online ad offerings, JUICE Mobile creates connected solutions that encompass the best in technology and brands. JUICE Mobile is completely independent which allows us to provide solutions that best serve our client’s needs. JUICE Mobile launched Nectar™ in February 2013 at Mobile World Congress in Barcelona. As the world`s first programmatic direct platform built specifically for mobile, Nectar offers both advertisers and publishers an alternative to present day mobile exchanges. Nectar’s vision is to combine the efficiency and scale of real-time buying (RTB) with the control and guarantee of direct buying. Through automation, Nectar reduces the forty step RFP process to five simple steps - completely changing the media buying landscape. Experts at JUICE Mobile possess over 15 years of digital, marketing, social and mobile experience. Notable achievements include winning a Company to Watch Award in the Deloitte Technology Fast 50 Awards, the Most Promising Digital Media Company at the 2012 Digi Awards and Silver at the 2012 CMA Awards for the Global TV "Touch" phone skipping campaign.