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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
You can either adapt to change, ignore it, or lead it. At Publicis Kaplan Thaler, we help our clients take the lead. For change that helps them redefine the competitive landscape, leap ahead of the competition, become part of the public consciousness, and start a movement. On July 12, 2012, Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, merged to form Publicis Kaplan Thaler. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries. The merger combined the strengths of Publicis New York’s vast global expertise with the Kaplan Thaler Group’s reputation for building iconic brands that became part of the culture. From the onset, Publicis Kaplan Thaler offered clients an entrepreneurial spirit with global scale that is idea-driven across all communications platforms. The agency is fully integrated with digital, social and technology at its core. Publicis Kaplan Thaler is led by Chairman Linda Kaplan Thaler, CEO Robin Koval, and President / Chief Creative Officer Rob Feakins.
After 20 years of hands on marketing experience as consultants, we knew that we could create a culture that is unique. At the center of our culture is the well-being of our consultants. We know that when our consultants are happy, it immediately transfers to our client engagements which in turn leads to our success. We are a collection of seasoned marketing consultants that are passionate about building mutually beneficial relationships with our clients and other consultants we work closely with. Our team approach has grown organically and is a staple of how we conduct business. We are trusted advisors to both our clients and to each other. Leveraging the ingenuity that our consultants bring to us is our “secret sauce”. “You never know where you will find your next beneficial relationship. I think that people invest time and energy into people they perceive can directly help them. Many networking forums focus on how to “get something” from the contact. I find that not only does it feel unsavory, it rarely works. The Golden Rule always works. I love results driven behavior, and remind myself of this rule often. When I am truly curious about individuals, about their lives, their work and personal motivations it connects me to them in a more meaningful way. Often those individual connections don`t appear to have any relevance to the work I am doing. However, consistently those people connect with me because they need something or even more astonishing they want to help me in some way.
At Blue & Co. we work side-by-side with our clients on issues as diverse as auditing, business planning, financial controls, mergers and acquisitions, business valuation, employee benefits and litigation support. We have a solid reputation for providing candid, accurate business advice that helps our clients succeed. When you work with Blue & Co. you work with a group of professionals who serve each of our client`s unique needs with the same enthusiasm, dedication, and responsiveness that got us started more than 50 years ago. It`s these very characteristics that has led us to consistently be honored as a "Best Places to Work" in Indiana and Kentucky, as well as the "Best Employers in Ohio"— honors we strive to reflect in our communications, our benefits and the culture we create.
Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We`re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients` businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.