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Current Media is an award-winning multiplatform company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We create epic events for epic clients. And it`s because of our clients that we`ve become a global, full-service provider for live events. Event organizers deserve simplicity and quality, so we cover all of our clients` most critical event needs including strategy, design, execution, logistics, AV, event accommodations and more. And with the largest global footprint in the industry, we can provide all of this with one point of contact, all over the world. Clients depend on our 3,000 passionate employees throughout the world for unparalleled service and consistent execution of experiences that excite and engage. We deliver a competitive edge and measurable return for clients by blending the art of high-impact creativity and innovation with the science of easy-to-use technology, strategy, and worldwide logistics.
Named one of Forbes` 100 Most Promising Companies in America, PaperG was founded to help the "paper generation" move print advertising online. Now years later, we`re helping agencies and brands take another step forward by eliminating the high costs and lengthy turnaround time associated with display ad creative. The PaperG creative management platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.
ICP is a global marketing operations consulting and services company headquartered in London, helping brand owners and their partners achieve better marketing outcomes.