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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
BDA is the nation`s premier promotional Merchandise Agency™. We help our clients meet their business needs through the power of branded merchandise. Our clients consist of Fortune 1000 companies worldwide and every major U.S. sports league and team. Customers come to us to extend their brand reach through strategic initiatives, custom campaigns, integrated eCommerce programs and sports sponsorship activations. And associates come to us for our high energy and high expectations. We are 600+ associates strong, operating in offices around the globe, including our newest office in Manila.
We partner with founders & CEOs of the world`s most innovative companies to realize transformational growth through excellence in marketing. Together we will build the world`s most influential brands.
Dex Media is a full-service media company offering integrated marketing solutions that deliver measurable results. As the marketing department for hundreds of thousands of small- and medium-sized businesses across the U.S., Dex Media helps them Get Found, Get Chosen and Get Talked About. The company`s widely used consumer services include the DexKnows.com® and Superpages.com® search portals and applications as well as local print directories.
People are already talking about your brand, your products and your services. Fact is, your story is out there and, if you want any control over what`s being said, you need to be the one telling it. At INK, we work as your strategic partner to produce an authentic narrative based on who you are and what your audience truly cares about. Then we activate your brand with smart and engaging content that simply cannot be ignored. Whether your brand wants to change the world or simply change people`s minds, we challenge ourselves to uncover strategic insights that will help you get there.