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Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions that drive change and growth for the world`s leading brands and organizations through "pragmatic disruption." W2O Group serves clients through a network of firms – WCG, Twist and W2O Ventures – via offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.
LoopMe is the leading global pioneer in social mobile ad discovery for smartphones and tablets. With shareable, premium full-screen interstitials, rich media and video ad formats, LoopMe solves the problem of low click interactions and high cost per engagement, by ensuring maximum impact and higher customer value. LoopMe was built around real time data and artificial intelligence to optimize ad performance and improve value per engagement, offering better results, simply delivered. LoopMe’s data science team has won the artificial intelligence cup (KDD cup) twice and has built its artificial intelligence capabilities around leading advances in machine learning and deep learning. LoopMe maintains close relationships with leading academic institutions around maintaining best in class data optimization technology. Social endorsement empowers consumers to improve customer experience and results from mobile advertising. LoopMe’s social mobile ad solution enables consumers to feedback on ads (“like”, “stop” and “share”), increasing interaction rates, branded engagement and value for publishers and advertisers alike.
YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together. YP`s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory. Connecting consumers with businesses when they`re ready to buy is what YP is all about, and we`ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.