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CloudTags creates omnichannel customers. We engage shoppers digitally in-store to increase identification prior to checkout. Showing the right content in the right context in the store, our experiences allow shoppers to build digital collections of products they’re considering. In doing this, they create rich intent data. After leaving the store, our advanced predictive models use this data to increase customer engagement and sales. Based on our clients’ objectives, we can drive purchases online or drive customers back to the store.
Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
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With headquarters in Durham, North Carolina, and offices in New York and Los Angeles, McKinney is a modern integrated agency dedicated to unleashing untapped potential for our people, our clients, and the world around us. Being in Durham provides mass market insight while also giving us access to the city`s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture and entertainment. No matter the location, at McKinney, you`ll find a group of creatively driven, passionate people with diverse talents. Insightful strategy, planning and analytics shape our creativity, while everything from social media integration to content creation to a dedicated experiential marketing team bring it to the world. Its influence is unmistakable.