Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients` business for more than 20 years. At 950 people strong, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica and is part of Omnicom Group (NYSE: OMC), the leading global marketing communications company.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are a brand liberation agency, freeing brands to create, connect, grow and become valuable in ways they never thought possible.
Beach House PR is a public relations and communications company that specializes in beauty brands.
República is a leading independent cross-cultural agency that is fearlessly redefining what it is to create relevant, enduring connections between brands and consumers across language and culture – all the while nurturing lasting client partnerships and forging an identity of altruism and boundless creativity.