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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Jana enables free apps to be truly free in emerging markets.Through Jana`s mCent app, our members discover and try a world of new apps without incurring any data charges. Free Internet connectivity is made possible through partnerships with 311 mobile operators.Over 30 million users of the mCent app and hundreds of clients, including Twitter, Amazon, and Tencent, have benefited from 4.0 billion megabytes of app usage driven by Jana’s platform.
720 Strategies is an award-winning, grassroots advocacy and political persuasion firm, specializing in integrated communications campaigns - online, on video and in print.
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands` customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.