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Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group`s solutions are trusted by more than 90 of the United States` top 100 advertisers, 4,000 publishers globally, and the world`s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).
Investing in the Future of Brand Management
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Attentive® is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 3,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.