CTOs on the Move


 
McCann New York is the headquarters of McCann Worldwide, one of the world largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers lives.
  • Number of Employees: 250-1000
  • Annual Revenue: $10-50 Million

Executives

Name Title Contact Details

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605

We are engineers, analysts, data scientists, media experts, marketing strategists and political operatives. Our team of data scientists pioneered the field of TV data analytics. We have a relentless pursuit of certainty, and we offer unique, independent audience measurement and analytics to optimize marketing and programming initiatives within the media and entertainment industries. We make data useful and make the invisible visible. We believe in collaboration. We help some of the world`s most recognizable brands find their target audience, strengthen their campaigns, and measure their marketing ROI more accurately than ever before. When 605 is integrated into the strategic planning process, we become a partner, committed to achieving your vision. We combine our data with yours, because it only works if we work together. We provide solutions using data-driven, census-based audience measurement, addressing some of the challenges in measurement that exist today, that lack the granularity needed to deliver actionable insights to programmers, brands and advertisers. We are constantly pursuing new ways to uncover deeper insights. We reach the edge of data and then dig further so that we uncover, analyze, understand the hidden truths, simplify the complex, and craft precise, actionable insights that drive better results. 605 is taking these innovations to the market.