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Sykes Enterprises, Incorporated (SYKES) is a provider of outsourced customer contact management solutions and services in the business process outsourcing (BPO) arena.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
ItemMaster® helps both manufacturers and retailers drive better consumer shopping experiences. Through the Every Brand Platform and Everywhere Network, brand-verified product content is delivered to a data-powered market to drive growth for brands and retailers alike. The open exchange network provides content to retailers and e-tailers both large and small: Amazon, Southeastern Grocers, Peapod, Walmart, Instacart, Ahold Delhaize, Woodman`s and more. And the cloud-based Brand Activation™ Platform enables clients 24x7 access to manage, enhance and access real-time analytics and actionable brand data to drive business decisions. We`re working with clients across all CPG category to help small brands and big brands be visible to retailers and e-tailers. A privately-held, venture-backed company, ItemMaster already supports Complete & Verified™ content for over 5,300 brands and distributes over 42 million pieces of manufacturer content annually. Contact us to schedule a platform demo or learn more about integration options for the open distribution network.
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world`s leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Sourcepoint is the data privacy software company for the digital marketing ecosystem. It provides tools to protect consumer privacy, manage compliance and optimise revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris.