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Mapp is a leading provider of insight-led customer experiences. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved. Mapp has global offices in six countries. More than 700 companies rely on Mapp, including Ella`s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, The Entertainer and Qantas.
Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The 425-person firm is part of Boston-based Hill Holliday, one of the nation`s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
Motive is a hybrid agency focusing on nontraditional communications at the cutting edge of digital, experiential, promotional and social marketing. Motive develops and executes ideas that create relationships through deep levels of engagement between brands and their consumers. Winner of the 2011 Grand Ex Award – the experiential industry’s most prestigious honor – for its work on the DEWmocracy 2 campaign, the agency handles work for the Cartoon Network, Mountain Dew, Sierra Mist, Boingo, Native Eyewear, Matador Beef Jerky, SoBe, Van`s Natural Foods and other consumer brands.
VesselVanguard was conceived and created by Don Hyde, an experienced sailor and technology entrepreneur. As the owner of an Island Packet 485, Don experienced the frustrations of assimilating the full range of details found in 35 pounds of manuals in order to maintain his boat at the peak of performance and functionality. The design for this simple yet innovative service results from exhaustive interviews with owners, manufacturers, dealers, brokers and service personnel. The increasing complexity and sophistication of today's boats requires greater adherence to the manufacturer's suggested maintenance schedules. VesselVanguard makes this entire process simple and assures optimum performance both on the water and at the dock. Our mission is to fill in the knowledge gap so that boaters approach each on-water experience with confidence and control. VesselVanguard enables the boat-owner to enhance their stewardship of the boat while also preserving its value. The systems designed into a boat by an imaginative boat maker, and choices later made by an owner, are intended to function together to create a safe and comfortable on-board environment. VesselVanguard understands this and its purpose is to decrease the complexity of understanding and maintaining all these systems. This level of acute care delivers the most important and indefinable reality to the boat-owner: Peace of Mind and More Time on the Water.