What Happened?
New York, NY-based Ogilvy & Mather has appointed Matt Balogh as director of technology.
About the Company
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand`s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY).
About the Person
Matt Balogh, who has been with the organization for more than three years, has been promoted from SVP, director of technology, to SVP, chief technology officer. In his new position, Mr. Balogh will lead the team of programmers and developers in both the New Jersey and New York offices, oversee the direction of the Ogilvy CommonHealth Innovation Lab, and work to constantly integrate the latest technology into all aspects of the organization. Mr. Balogh has published many articles in the healthcare technology space and is continually sought to speak at industry events.
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