What Happened?
San Francisco, CA-based Extole has Appointed Mark Cyster as Chief Technology Officer
About the Company
Extole was founded in 2009 with a simple mission: To enable brands to harness the power of word of mouth recommendations and emerging social networking platforms. Consistent with this mission, we created “Refer-A-Friend” — a solution that became the industry’s leading referral marketing solution. With consumers becoming increasingly connected and social, it became clear that social marketing could and should expand well beyond Refer-A-Friend. We envisioned a range of applications for brands to turn their highly engaged, loyal customers into “advocates” – who, in turn, drive word of mouth by sharing about the brand with their friends. Today, Extole is the leading Advocacy Management Platform for brands to tap into the power of their customer advocates to drive measurable results through word of mouth marketing. Extole enables brands to launch world-class referral marketing programs that drive awareness, customer acquisition and revenue through advocate recommendations. With Extole, brands engage consumers across all touch points including website, email and social networks like Facebook.
About the Person
Mark Cyster serves as Chief Technology Officer at Boltnet, Inc. Mr. Cyster has been Chief Technology Officer at Extole, Inc., since December 10, 2013. Mr. Cyster served as Director of Engineering at Jive Software and Vice President of Engineering at Omniture where he led development of their big data optimization and personalization solutions. He holds a BE degree from the University of Western Australia.
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