What Happened?
Louisville, CO-based Market Force has Appointed Marcus Daley as Chief Technology Officer
About the Company
Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specializing in creating and delivering unique customer experience improvement programs, we work with some of the world`s largest brands and retailers to help them stand out from the crowd. Utilizing KnowledgeForce, our leading edge, proprietary online live and dynamic customer intelligence platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programs measure, manage and improve customer experiences across all your customer touch points, leading to greater customer retention, improved average transaction values and increased customer advocacy.
About the Person
Marcus Daley leads the product development and IT organization for Market Force. He brings over 17 years of software development and IT management experience, is the author of several engineering articles and has been honored with various achievement awards. Marcus comes to Market Force after serving as CTO of Service Repair Solutions, Inc. (SRS) where he was a key contributor to building one of Warburg Pincus’s more successful, high-growth companies. His efforts included launching the company from zero revenue to becoming a repeat Inc. 5000 award winner and building a worldwide team that became a key driver in growing SRS’s product portfolio. Prior to SRS, he had an impactful career with Microsoft where he led many international IT engineering projects, which included building Microsoft’s India Development Center (MSIDC) from ground zero. Marcus has a strong technical background stemming from his time with a variety of software start-ups and from playing a key role in industry changing initiatives at Fortune 100 companies. He holds a BA from Utah State University and an MBA with honors from Colorado State University.
Info Source
News
Short Profile