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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Cheetah Digital is an enterprise cross-channel marketing solutions provider that is dedicated to marketers. Our unique combination of data, analytics and services helps companies solve complex marketing challenges and drive exceptional results.
Vindico makes video easy. More than an ad server, Vindico is the first buy-side focused solution dedicated to the unique challenges, complexities of video.
https://www.change.org/improvequalityoflifeThere are a few basic things that no human should live without, including clean water, nutrition, shelter,
Grass Roots is a global company, with offices in fifteen countries, and our annual turnover runs into hundreds of millions (growing each year). Yet we know that little things can make a big difference, too. Grass Roots is much more than just a workplace. Our strong sense of family means that we`re happy to support each other`s passions and interests, and to work together to put something back into the wider community. For example, employees can take `volunteer days` to work for local causes (which inevitably tend to involve paint, mud and perhaps a beer or two afterwards).