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Provides cross-channel media planning, buying, creative and campaign management services, in addition to privileged access to a proprietary CPA platform.
YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together. YP`s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory. Connecting consumers with businesses when they`re ready to buy is what YP is all about, and we`ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.
The media hub for @PublicisGroupe, comprised of powerful Brands: @StarcomWW, @Zenith, @SparkFoundryWW, @Digitas and @Performics.
As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
Welcome to iris, a global creative innovation agency, where brave brands are built, ideas have guts and rebellious work reaps rewards and awards alike. But we don`t just build brands; we build Participation Brands. We give them a purpose and relevance in today`s society and help them to innovate and shape culture.