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Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
Vistar Media is an advertising platform that enables brands to reach consumers based on their behavior in the physical world.
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world`s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry`s largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We`ve partnered with over 650 brands — including McDonald`s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it`s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.
We provide stellar branding, marketing and website solutions for marine & fishing brands, guides and lodges that engage and convert outdoor enthusiasts.