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Bullpen Strategy Group (BSG) is an insights-focused public affairs advocacy and strategic advisory firm specializing in analysis, communications strategy, and project management to help clients solve problems, grow, and manage risk. Beyond traditional ...
Mirror Digital is a technology-driven multicultural media and advertising company that aggregates blog, web, social, video, email, and mobile content publishers to create custom digital experiences that reach your next consumer.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.