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Dynamic Yield helps marketers increase revenue by personalizing each customer interaction across web, mobile apps and email.
We are a global, digitally led creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers` lives. These are the culturally connected brands. Culturally connected brands outperform their categories. They don`t interrupt culture, they make it. And they connect to consumers` hearts and minds, forging a relationship that is both valued and valuable to everyone. We do it by creating a belief-ready idea: an idea that so closely aligns with consumers` values, needs and beliefs – right now, today – that it makes the brand instantly relevant and instantly appealing. We can do this with our brands because our thinking is fueled by a unique intelligence engine that analyzes and distills generational culture into actionable knowledge – in the right now and in the long term. And because we`ve reimagined how agencies deliver all kinds of content, we connect brands to culture with an agility and quality that delivers step-change results.
GumGum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, GumGum is the largest in-image advertising provider for publishers and brands. Known for inventing the in-image category, GumGum`s patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management and analysis of channel marketing programs within the consumer and B2B marketplaces. We work with leading brands and manufacturers to design and manage world-class Co-op Advertising and MDF Programs, Consumer Rebate and Channel Spiff Programs. We benchmark our client programs and install professional solutions which ensure ongoing program performance and results.
The GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany`s largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos.