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Acne is also known as pimples, breakouts, blemishes and zits. It is a very common skin condition affecting more than 90% of all teenagers, nearly 50% of all adult women and 25% of all adults. Both males and females of all nationalities are affected by acne, making it one of the most widespread conditions in the world. From the moment we are born, our skin begins a lifelong process of shedding dead cells and producing oil. This shedding process is affected by our hormone balance, which fluctuates throughout our life. Clogged pores andpimples (i.e. acne) arise when these natural processes are disrupted by a range of factors. All acne begins with one basic lesion: the Comedo, an enlarged hair follicle plugged with oil, dead skin cells and bacteria.The Comedo is invisible to the naked eye as it lies beneath the surface of your skin waiting for the right conditions to grow into an inflamed blister. As the skin produces more oil, bacteria flourish within the Comedo. The surrounding skin becomes increasingly inflamed as white blood cells fight against the intruding bacteria. The result is a pimple.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Saffron Brand Consultants is an independent branding consultancy with offices in London, Madrid, Berlin, Istanbul, Mumbai, Melbourne, San Francisco and São Paulo. Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014). Saffron specialises in defining brand strategies with a special focus on experience design and innovation in order to build solid brand cultures.
We`re Benchworks. An independent life sciences agency with over 25 years of experience in healthcare marketing, Benchworks brings healthcare brands to life with creative, strategy, innovation, and implementation of complete marketing and branding solutions across all stages of the product life cycle. Our culture is rooted in collaboration, progressive thinking, graciousness, and a dynamic business model that allows our team to demonstrate their creativity, value, and expertise every day. We are driven by the need to respond to the challenges our clients face in a rapidly changing healthcare environment. We elevate our strategic thinking to deliver solutions that maximize a brand`s impact on the market, ultimately helping clinicians and patients make better decisions about their health. Although we support many brands at different stages of their life cycle, we are commercialization experts and understand how to maximize the most important events, from prelaunch preparation and brand development, to launch and beyond. Benchworks is also known for superior execution of a wide variety of strategic and tactical assignments, delivered efficiently and on budget. Our teams pursue operational excellence by not only honing their own skills but adapting to individual client needs. We excel at collaborating internally and externally with a wide variety of stakeholders and agency partners.
500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).