What Happened?
Manhattan Beach, CA-based Brightline has Appointed Keith Gelles as Chief Technology Officer
About the Company
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
About the Person
Keith Gelles has joined the Brightlines as Chief Technology Officer. Gelles will be responsible for developing, implementing and executing BrightLine’s new suite of technology-based solutions to help the company further innovate and revolutionize the advertising industry. Gelles brings his expertise from over 20 years of experience in software and technology development in both traditional business and Internet start-up environments. Keith’s background is primarily focused in technical product planning and design as well as building high-scalability software architectures with emphasis on creating unparalleled business solutions for advertising clients. Keith most recently served as CTO at Medialets where he was responsible for growth and strategy as well as managing the development of creative tools and technologies including ad-serving platforms for emerging devices. Prior to that, he was the co-founder and CTO of PointRoll, the leading digital rich-media technology provider. He has been involved in incubation, early-stage investment, and advisory roles in various digital marketing, social, and analytics startups as well as consulting in rich-media, mobile, data analytics and other technology integration projects. BrightLine is the only interactive advertising solutions provider accounting for 95 percent of all national interactive television advertising. Born from their In-Television™ product suite, the company has experienced rampant organic growth and quickly established the brand as a market leader for intelligent, viewer-controlled brand experiences.
Info Source
News
Short Profile