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Marketing performance for the platform world. Where success demands a creative, connected digital mindset, we give brands a Platform to Perform.
The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm`s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world`s leading communications services network.
Persistent Systems builds software that drives our customers business, for enterprises and software product companies with software at the core of their digital transformation.
Strategies 360 is one of the country`s leading strategic positioning firms. With offices in ten western states and Washington, DC, we are experts at negotiating the political landscape, crafting content, building coalitions and targeting communications. We create the environment for our clients` business and public policy successes.