| Name | Title | Contact Details |
|---|---|---|
Eric Granata |
Chief Technology Officer | Profile |
FIG was born in 2013 from a desire to create a smarter, more nimble alternative to the traditional agency model. We believe that stories are the best way to convey information and persuade people so we have built our thoroughly modern agency to deliver on this. We are Storytellers for the Information Age, on a mission to raise the bar in our industry by improving the quality and effectiveness of the stories told. Our clients include Zillow, Kayak, Spotify, Virgin Atlantic Airlines, Benjamin Moore, Casper, CNN, Diageo and Vimeo. We are proud to have been named as one of Inc Magazine`s Best Places to Work in the US, honored in the AdAge Agency A List 2018 and 2019, as well as being included on Inc 5000, the definitive list of the fastest growing privately held companies in America.
MC2 is a Spring Valley, NY-based company in the Business Services sector.
BDS Connected Solutions offers a complete suite of Connected Commerce solutions that blend Advocacy, Training, Retail, Virtual, Experiential, and Digital environments to influence the modern buyer, regardless of where they are on their shopping journey. Since 1985, BDS has been inspired by innovation; as we continue to evolve as a trendsetter in today`s disruptive market, we enable our clients to do the same. Our industry-leading experts never stop working to discover, design, and deploy custom buying solutions that empower brands to achieve and exceed their unique sales goals. BDS is headquartered in Lake Forest, California with a regional office in New York City, New York.
The Crosby Marketing Communications team is passionate about helping clients Inspire Actions That Matter™ – actions that positively impact people’s lives and contribute to the greater good. Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm`s award-winning campaigns, which integrate advertising, PR, digital and social media, have touched the lives of virtually every American. Crosby has specialized practices in Healthcare, Nonprofits & Causes, Government, and Military & Veterans.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.