CTOs on the Move

Johannes Leonardo

www.johannesleonardo.com

 
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful ...
  • Number of Employees: 25-100
  • Annual Revenue: $10-50 Million

Executives

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We are engineers, analysts, data scientists, media experts, marketing strategists and political operatives. Our team of data scientists pioneered the field of TV data analytics. We have a relentless pursuit of certainty, and we offer unique, independent audience measurement and analytics to optimize marketing and programming initiatives within the media and entertainment industries. We make data useful and make the invisible visible. We believe in collaboration. We help some of the world`s most recognizable brands find their target audience, strengthen their campaigns, and measure their marketing ROI more accurately than ever before. When 605 is integrated into the strategic planning process, we become a partner, committed to achieving your vision. We combine our data with yours, because it only works if we work together. We provide solutions using data-driven, census-based audience measurement, addressing some of the challenges in measurement that exist today, that lack the granularity needed to deliver actionable insights to programmers, brands and advertisers. We are constantly pursuing new ways to uncover deeper insights. We reach the edge of data and then dig further so that we uncover, analyze, understand the hidden truths, simplify the complex, and craft precise, actionable insights that drive better results. 605 is taking these innovations to the market.

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