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Attentive® is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 3,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Because of our unwavering belief in the quality of California Avocados, we`re dedicated to sharing information, promoting our product and supporting those who use, produce, sell and serve California Avocados. We offer educational materials, practical tips and facts about avocados, plus inspiring avocado recipes to help you provide your family and guests with a most enjoyable dining experience. These are California family farmers, some whose farms have been handed down for generations. We offer support through educational meetings, the latest news and research, legislative updates and more. We help retail buyers and in-store produce personnel bring you the information you need to make informed shopping decisions-point of sale materials, best retail merchandising and promotional practices, sales data management, behind-the-scenes training on avocado handling and more. We offer Foodservice operators and chefs hundreds of creative and delicious meal ideas using Fresh California Avocados, in addition to product information, promotional ideas, materials, an industry calendar of events and much more. We collaborate with chefs from around the country to bring you a variety of recipes for the most exquisite dishes using California Avocados, including creations by renowned chefs and restaurateurs: Mary Sue Milliken and Susan Feniger, also known as the Too Hot Tamales.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP`s data investment management division.
Fellow MDC Partners network firms Crispin Porter + Bogusky and Zig have joined forces creating CP+B Canada. The new firm will operate solely as a CP+B office.