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tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
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We are a private, Los Angeles-based holding company with specialty firms in content development, marketing technology and strategic services. Our mission is to understand your customers and efficiently engage with them via smart, data-driven content solutions that promote loyalty and business growth. Our scope of activity also includes product and service creation in addition to financial investment practices. Besides LA, our offices can be found across North America in Cincinnati, Columbus, Louisville, Orlando, Toronto and Vancouver.
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