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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The RAWR Agency is a full-service marketing and advertising agency that specializes in creative and web design, marketing and brand development, and media buying and planning.
Rev is the Sales Development Platform that helps you find the right prospects, faster. Sales and Marketing teams that use our platform spend less time looking for prospects and more time engaging with customers. With good targets in hand, companies also improve the lead quality throughout their pipeline, take action faster, and drive revenue growth.
Digital Remedy is a digital media solutions company leading the tech enabled marketing space. Our unprecedented access delivers performance based innovation and maximizes your business potential through superior customer service, our diverse strategic solution sets and flawless execution.