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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Barkley, a 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10) is a full-service, independent creative idea company that helps build whole brands and their biggest possible future. We are committed to knowing modern consumers and employees better than anyone and are proud to be a Certified B Corporation with the firm belief that all brands, including ours, can be a force for good in the world.
We offer start-ups and uniquely competitive brands a creative, multi-dimensional approach to consumer awareness — and a more thoughtful approach to PR.
TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com) and has offices in New York, Los Angeles and Nashville.